“I learned about these natural facials from watching my mother and grandmother experiment using food straight out of the kitchen,” says Vera Kantor of VERABELLA. “Think of it as a Thanksgiving feast for your face, without the turkey,” she adds.

Even treatments with a wacky concept, like the Fall on Your Face facial, are based on an ingenious use of ingredients. [Everything] smells delightful. There’s something comforting about being mummified and coddled....

Women have been incorporating food into their beauty regimens for thousands of years. “Cleopatra had milk baths in ancient times,” offers Vera Kantor, owner of the Verabella salon in Beverly Hills.